{"id":11771,"date":"2026-02-27T13:42:23","date_gmt":"2026-02-27T16:42:23","guid":{"rendered":"https:\/\/www.handtalk.me\/br\/?page_id=11771"},"modified":"2026-02-27T16:41:45","modified_gmt":"2026-02-27T19:41:45","slug":"varejo","status":"publish","type":"page","link":"https:\/\/www.handtalk.me\/br\/setores\/varejo\/","title":{"rendered":"Varejo"},"content":{"rendered":"\n<style>\n  .icp_banner_section {\n    min-height: 696px;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n  }\n\n  .icp_banner_hero h1 {\n    max-width: 500px;\n    font-family: 'Raleway', sans-serif;\n    font-weight: 600;\n    font-size: 48px;\n    line-height: 120%;\n    color: #F0FDF9;\n  }\n\n  .icp_banner_hero h2 {\n    max-width: 500px;\n    font-family: 'Raleway', sans-serif;\n    font-weight: 800;\n    font-size: 48px;\n    color: #F0FDF9;\n    line-height: 120%;\n    margin: 0;\n  }\n\n  .icp_banner_hero p {\n    font-family: \"Lato\", sans-serif;\n    font-weight: 400;\n    font-size: 20px;\n    line-height: 150%;\n    color: #F0FDF9;\n    max-width: 500px;\n    margin: 24px 0 32px 0;\n  }\n\n  .icp_banner_hero span {\n    font-weight: 800;\n  }\n\n  @media screen and (max-width: 1270px) {\n    .icp_banner_section {\n      background-size: cover !important;\n      background-position: center center !important;\n    }\n  }\n\n  .icp_banner_section {\n    background: var(--bg-desktop), #02312C;\n    background-repeat: no-repeat;\n    background-size: contain;\n    background-position: right;\n    display: flex;\n  }\n\n  @media screen and (max-width: 900px) {\n    .icp_banner_section {\n      background: var(--bg-mobile), #02312C !important;\n      min-height: 890px;\n      justify-content: flex-start;\n      background-position: center center !important;\n      background-size: cover;\n    }\n  }\n\n  @media screen and (max-width: 467px) {\n\n    .icp_banner_hero h1,\n    .icp_banner_hero h2 {\n      font-size: 32px;\n    }\n\n    .icp_banner_section {\n      min-height: 494px;\n    }\n  }\n\n  \/* CTA \"Agendar reuni\u00e3o\" aparece s\u00f3 na PRIMEIRA ocorr\u00eancia do bloco na p\u00e1gina.\n     O combinador ~ (irm\u00e3o geral) esconde a CTA em qualquer .icp_banner_section\n     que tenha outra .icp_banner_section antes dele. CSS-only, imune a cache. *\/\n  .icp_banner_section ~ .icp_banner_section .icp-scheduler-cta {\n    display: none;\n  }\n<\/style>\n\n<section class=\"icp_banner_section\"\n  style=\"--bg-desktop: linear-gradient(270deg, rgba(98, 81, 218, 0) 0%, rgba(98, 81, 218, 0.7) 30%, rgba(69, 56, 155, 0.8) 50%, #45389B 70%), url('https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/7ae32b21e91d3b381c1d860b1249f868cd30e183-1.png');\n                --bg-mobile: linear-gradient(0deg, rgba(98, 81, 218, 0) 0%, rgba(98, 81, 218, 0.7) 30%, rgba(69, 56, 155, 0.8) 50%, #45389B 70%), url('https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/9735324c217532f074ed810f2a5b18edad7ae500-1.png');\">\n  <div class=\"custom_container\">\n    <div class=\"icp_banner_hero\">\n      <h1>Acessibilidade no Varejo: amplie suas vendas com inclus\u00e3o digital<\/h1>\n                  <a class=\"yBtn yBtn-bege icp-scheduler-cta\" href=\"https:\/\/handtalk2.pipedrive.com\/scheduler\/M2w4QcYk\/apresentacao-hand-talk\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Agendar uma reuni\u00e3o \u2014 abre em nova aba\">\n        Agendar uma reuni\u00e3o\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<style>\n  .icp_intro {\n    position: relative;\n  }\n\n  .icp_intro .custom_container {\n    padding-bottom: 64px !important;\n  }\n\n  .icp_intro_wrapper {\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    max-width: 548px;\n    gap: 16px;\n  }\n\n  .icp_intro_wrapper h2 {\n    margin: 0;\n    font-family: \"Raleway\", sans-serif;\n    font-weight: 800;\n    font-size: 48px;\n    line-height: 120%;\n    color: #2E2E2E;\n    z-index: 2;\n  }\n\n  .icp_intro p {\n    font-family: \"Lato\", sans-serif;\n    font-weight: 400;\n    font-size: 20px;\n    line-height: 150%;\n    color: #656565;\n    margin: 0;\n    z-index: 2;\n  }\n\n  .icp_intro a {\n    z-index: 3;\n  }\n\n  .icp_intro_wrapper img {\n    max-width: 100%;\n    position: absolute;\n    right: 0;\n    top: 0;\n    z-index: 1;\n  }\n\n  @media screen and (max-width: 467px) {\n    .icp_intro h2 {\n      font-size: 32px;\n    }\n  }\n<\/style>\n\n<section class=\"icp_intro\">\n  <div class=\"custom_container\">\n    <div class=\"icp_intro_wrapper\">\n      <h2>A falta de acessibilidade digital custa vendas<\/h2>\n      <p>Pessoas com defici\u00eancia t\u00eam potencial de consumo estimado em 22 bilh\u00f5es por ano \u2014 e lojas de varejo com sites acess\u00edveis se beneficiam deste potencial. Se o seu e-commerce quer impactar positivamente o consumidor final e aumentar seus lucros, acessibilidade digital deve ser integrada ao seu com\u00e9rcio online desde j\u00e1.<\/p>\n\n              <a aria-label=\"Ir para p\u00e1gina externa\" class=\"yBtn yBtn-orange\" href=\"https:\/\/www.handtalk.me\/br\/plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vender mais com acessibilidade<\/a>\n      \n      <img decoding=\"async\" src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/capa23-2-3.png\" alt=\"pattern\" aria-hidden=\"true\">\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .icp-intro-cards .custom_container {\n    padding-top: 0px !important;\n  }\n\n  .icp-intro-cards ul {\n    display: grid;\n    grid-template-columns: 1fr 1fr 1fr 1fr;\n    gap: 12px;\n  }\n\n  .icp-intro-cards ul li {\n    border: 1px solid #BDBDBD;\n    padding: 24px !important;\n    border-radius: 24px;\n    margin: 0 !important;\n    min-height: 252px;\n    display: flex;\n    flex-direction: column;\n    justify-content: space-between;\n  }\n\n  .icp-intro-cards h3 {\n    margin: 0 0 4px 0;\n  }\n\n  .icp-intro-cards p {\n    font-family: \"Lato\", sans-serif;\n    font-weight: 400;\n    font-size: 16px;\n    line-height: 150%;\n    color: #2e2e2e;\n    margin: 0;\n  }\n\n  .intro-cards-big {\n    font-family: 'Raleway', sans-serif;\n    font-weight: 800;\n    font-size: 48px;\n    line-height: 90%;\n    color: #2E2E2E;\n  }\n\n  .intro-cards-medium {\n    font-family: 'Raleway', sans-serif;\n    font-weight: 800;\n    font-size: 32px;\n    line-height: 107%;\n    color: #2E2E2E;\n  }\n\n  .intro-cards-small {\n    font-family: 'Lato', sans-serif;\n    font-weight: 900;\n    font-size: 24px;\n    line-height: 130%;\n    color: #656565;\n  }\n\n  @media screen and (max-width: 900px) {\n    .icp-intro-cards ul {\n      grid-template-columns: 1fr 1fr;\n    }\n\n    .icp-intro-cards ul li {\n      min-height: 221px;\n    }\n  }\n\n  @media screen and (max-width: 800px) {\n    .icp-intro-cards ul {\n      grid-template-columns: 1fr;\n    }\n\n    .icp-intro-cards ul li {\n      min-height: 197px;\n    }\n  }\n<\/style>\n\n<section class=\"icp-intro-cards\">\n  <div class=\"custom_container\">\n    <ul>\n      <li>\n        <div>\n          <h3>\n            <span class=\"intro-cards-big\">22<\/span>\n            <span class=\"intro-cards-medium\">bilh\u00f5es<\/span><br>\n            <span class=\"intro-cards-small\">de reais<\/span>\n          <\/h3>\n          <p>\u00e9 o potencial de compra das Pessoas com Defici\u00eancia.<\/p>\n        <\/div>\n        <a href=\"https:\/\/www.em.com.br\/app\/noticia\/opiniao\/2022\/03\/15\/interna_opiniao,1352683\/o-poder-de-compra-das-pessoas-com-deficiencia.shtml\" target=\"_blank\" aria-label=\"acessar fonte\">Estado de Minas<\/a>\n      <\/li>\n\n      <li>\n        <div>\n          <h3>\n            <span class=\"intro-cards-big\">74,18%<\/span><br>\n            <span class=\"intro-cards-small\">de PCDs<\/span>\n          <\/h3>\n          <p>realizam compras em com\u00e9rcio eletr\u00f4nico.<\/p>\n        <\/div>\n        <a href=\"https:\/\/www.ecommercebrasil.com.br\/artigos\/acessibilidade-no-e-commerce\" target=\"_blank\" aria-label=\"acessar fonte\">E-commerce Brasil<\/a>\n      <\/li>\n\n      <li>\n        <div>\n          <h3>\n            <span class=\"intro-cards-big\">69%<\/span><br>\n            <span class=\"intro-cards-small\">desse p\u00fablico<\/span>\n          <\/h3>\n          <p>encontra barreiras para comprar online.<\/p>\n        <\/div>\n        <a href=\"https:\/\/www.procon.sp.gov.br\/wp-content\/uploads\/2024\/09\/Rel-Pesq-Comp-Pessoa-com-Def-2024.pdf\" target=\"_blank\" aria-label=\"acessar fonte\">Procon SP<\/a>\n      <\/li>\n\n      <li>\n        <div>\n          <h3>\n            <span class=\"intro-cards-big\">73%<\/span><br>\n            <span class=\"intro-cards-small\">dos varejistas <br>brasileiros<\/span>\n          <\/h3>\n          <p>encontra barreiras para comprar online.<\/p>\n        <\/div>\n        <a href=\"https:\/\/mercadoeconsumo.com.br\/15\/04\/2025\/inovacao\/pesquisa-revela-que-73-dos-varejistas-brasileiros-devem-ampliar-investimento-em-ia\/\" target=\"_blank\" aria-label=\"acessar fonte\">Salesforce<\/a>\n      <\/li>\n    <\/ul>\n  <\/div>\n<\/section>\n\n<section class=\"partners_ht\">\n  <div class=\"custom_container pb-0\">\n    <div class=\"partners_txt\">\n              <div class=\"partners_title_wrapper\">\n          <h2 id=\"carousel-heading\" class=\"yH2\">Marcas de varejo que transformaram a experi\u00eancia do cliente com acessibilidade<\/h2>\n        <\/div>\n          <\/div>\n  <\/div>\n  \n  <div id=\"slide-partners\" class=\"partners-marquee\" aria-labelledby=\"carousel-heading\">\n    <div class=\"partners-marquee__track\">\n      <ul class=\"partners-marquee__list\" data-partners-list>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/www.samsung.com\/br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Samsung.png\"\n                  alt=\"Samsung\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/www.puket.com.br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Puket.png\"\n                  alt=\"Puket\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/www.petz.com.br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Petz.png\"\n                  alt=\"Petz\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/www.magazineluiza.com.br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Magalu.png\"\n                  alt=\"Magalu\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/www.lojasrenner.com.br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Lojas-Renner.png\"\n                  alt=\"Renner\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/www.kabum.com.br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Kabum.png\"\n                  alt=\"Kabum\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/www.casasbahia.com.br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Grupo-Casas-Bahia.png\"\n                  alt=\"Casas Bahia\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/site.fastshop.com.br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Fast-Shop.png\"\n                  alt=\"Fast Shop\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n                    <li class=\"partners-marquee__slide\">\n              <a href=\"https:\/\/loja.electrolux.com.br\/\" target=\"_blank\" rel=\"noopener\">\n                <img\n                  src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Eletrolux.png\"\n                  alt=\"Eletrolux\"\n                  loading=\"lazy\"\n                  decoding=\"async\"\n                  width=\"120\"\n                  height=\"120\">\n              <\/a>\n            <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .partners-marquee {\n    overflow: hidden;\n    -webkit-mask-image: linear-gradient(to right, transparent 0, #000 80px, #000 calc(100% - 80px), transparent 100%);\n            mask-image: linear-gradient(to right, transparent 0, #000 80px, #000 calc(100% - 80px), transparent 100%);\n  }\n\n  .partners-marquee__track {\n    display: flex;\n    width: max-content;\n    animation: partners-marquee-scroll var(--partners-marquee-duration, 40s) linear infinite;\n    will-change: transform;\n  }\n\n  .partners-marquee:hover .partners-marquee__track,\n  .partners-marquee:focus-within .partners-marquee__track {\n    animation-play-state: paused;\n  }\n\n  .partners-marquee__list {\n    display: flex;\n    align-items: center;\n    gap: 0;\n    list-style: none;\n    margin: 24px 0;\n    padding: 0;\n  }\n\n  .partners-marquee__slide {\n    flex: 0 0 auto;\n  }\n\n  .partners-marquee__slide a {\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    width: 120px;\n    height: 120px;\n  }\n\n  .partners-marquee__slide img {\n    display: block;\n    max-width: 100%;\n    max-height: 100%;\n    width: auto;\n    height: auto;\n    object-fit: contain;\n  }\n\n  @keyframes partners-marquee-scroll {\n    from { transform: translateX(0); }\n    to   { transform: translateX(-50%); }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .partners-marquee__track {\n      animation: none;\n    }\n    .partners-marquee {\n      overflow-x: auto;\n      -webkit-mask-image: none;\n              mask-image: none;\n    }\n  }\n<\/style>\n\n<script>\n  (function () {\n    var root = document.getElementById('slide-partners');\n    if (!root) return;\n\n    var track = root.querySelector('.partners-marquee__track');\n    var originalList = root.querySelector('[data-partners-list]');\n    if (!track || !originalList || !originalList.children.length) return;\n\n    var SPEED_PX_PER_SEC = 60;\n\n    function setup() {\n      \/\/ Remove any previous clones so we can recompute on resize\n      var clones = track.querySelectorAll('[data-partners-list-clone]');\n      for (var i = 0; i < clones.length; i++) clones[i].remove();\n\n      var viewportWidth = root.clientWidth;\n      var listWidth = originalList.scrollWidth;\n      if (listWidth === 0) return;\n\n      \/\/ We need the original list to be wide enough that, after one duplicate,\n      \/\/ translateX(-50%) lands exactly where the second copy starts.\n      \/\/ If the list is narrower than the viewport, repeat its items until it is.\n      while (originalList.scrollWidth < viewportWidth) {\n        var items = Array.prototype.slice.call(originalList.children);\n        for (var j = 0; j < items.length; j++) {\n          var copy = items[j].cloneNode(true);\n          copy.setAttribute('aria-hidden', 'true');\n          \/\/ Don't let cloned links be focusable\n          var links = copy.querySelectorAll('a');\n          for (var k = 0; k < links.length; k++) links[k].setAttribute('tabindex', '-1');\n          originalList.appendChild(copy);\n        }\n      }\n\n      \/\/ One exact duplicate of the (possibly extended) list for seamless wrap\n      var duplicate = originalList.cloneNode(true);\n      duplicate.setAttribute('aria-hidden', 'true');\n      duplicate.setAttribute('data-partners-list-clone', '');\n      duplicate.removeAttribute('data-partners-list');\n      var dupLinks = duplicate.querySelectorAll('a');\n      for (var l = 0; l < dupLinks.length; l++) dupLinks[l].setAttribute('tabindex', '-1');\n      track.appendChild(duplicate);\n\n      var totalWidth = originalList.scrollWidth;\n      var duration = totalWidth \/ SPEED_PX_PER_SEC;\n      track.style.setProperty('--partners-marquee-duration', duration.toFixed(2) + 's');\n    }\n\n    if (document.readyState === 'loading') {\n      document.addEventListener('DOMContentLoaded', setup);\n    } else {\n      setup();\n    }\n\n    window.addEventListener('load', setup);\n\n    var resizeTimer;\n    window.addEventListener('resize', function () {\n      clearTimeout(resizeTimer);\n      resizeTimer = setTimeout(setup, 200);\n    });\n  })();\n<\/script>\n\n\n<style>\n  .varejo_depoimentos {\n    background-color: #ededed;\n  }\n\n  .varejo_depoimentos .custom_container {\n    padding-top: 0 !important;\n  }\n\n  .varejo_depoimentos_wrapper {\n    display: flex;\n    flex-direction: row;\n    gap: 24px;\n    max-width: 800px;\n    margin: 0 auto;\n  }\n\n  .varejo_depoimentos_wrapper p {\n    font-family: \"Lato\", sans-serif;\n    margin: 0;\n    font-weight: 400;\n    font-size: 16px;\n    line-height: 150%;\n    color: #656565;\n  }\n\n  .varejo_author {\n    display: flex;\n    flex-direction: row;\n    gap: 16px;\n    align-items: center;\n    margin-top: 24px;\n  }\n\n  .varejo_author img {\n    max-width: 42px;\n  }\n\n  .varejo_author p {\n    font-family: \"Lato\", sans-serif;\n    font-weight: 700;\n    font-size: 16px;\n    margin: 0;\n    line-height: 130%;\n    color: #2e2e2e;\n  }\n\n  .varejo_author span {\n    font-family: \"Lato\", sans-serif;\n    font-weight: 400;\n    font-size: 12px;\n    line-height: 130%;\n    color: #656565;\n  }\n\n  .varejo_card {\n    background-color: #fff;\n    border-radius: 24px;\n    padding: 16px;\n    display: flex;\n    flex-direction: column;\n    justify-content: space-between;\n  }\n\n  @media screen and (max-width: 600px) {\n    .varejo_depoimentos_wrapper {\n      flex-direction: column !important;\n    }\n\n    .varejo_depoimentos_wrapper div:first-child {\n      max-width: 100% !important;\n    }\n  }\n<\/style>\n\n<section class=\"varejo_depoimentos\">\n  <div class=\"custom_container\">\n    <div class=\"varejo_depoimentos_wrapper\">\n      <div class=\"varejo_card\" style=\"max-width: 300px;\">\n        <p>\u201cN\u00f3s, como pessoas com defici\u00eancia, tamb\u00e9m somos consumidores. Com a facilidade do meio digital, \u00e0s vezes at\u00e9 mais que pessoas sem defici\u00eancia. (...) Queremos um mundo mais inclusivo, para que tenhamos liberdade, com autonomia.\u201d<\/p>\n        <div class=\"varejo_author\">\n          <img decoding=\"async\" src=\"https:\/\/www.handtalk.me\/br\/wp-content\/themes\/hand-talk\/assets\/imgs\/icps\/leticia-fabri.png\" alt=\"Leticia Fabri\" aria-hidden=\"true\">\n          <div>\n            <p>Let\u00edcia Fabbri<\/p>\n            <span>Influenciadora Digital com Defici\u00eancia<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"varejo_card\">\n        <p>\u201cEssa parceria [com a Hand Talk] nos trouxe o que a gente queria: proporcionar a melhor experi\u00eancia para os nossos clientes (\u2026) A partir do momento que pessoas pensam em como resolver as barreiras de acessibilidade dentro nossas estruturas (online e offline), a gente avan\u00e7a um passo de cada vez.\u201d<\/p>\n        <div class=\"varejo_author\">\n          <img decoding=\"async\" src=\"https:\/\/www.handtalk.me\/br\/wp-content\/themes\/hand-talk\/assets\/imgs\/icps\/amanda-ferreira.png\" alt=\"Amanda Ferreira\" aria-hidden=\"true\">\n          <div>\n            <p>Amanda Ferreira<\/p>\n            <span>Gerente de Diversidade e Inclus\u00e3o do Grupo Casas Bahia<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n  .icp_video_wrapper {\n    max-width: 800px;\n    margin: 0 auto;\n    text-align: center;\n  }\n\n  .icp_video_container {\n    height: 512px;\n  }\n\n  .icp_video_wrapper h2 {\n    font-family: \"Lato\", sans-serif;\n    font-weight: 900;\n    font-size: 24px;\n    line-height: 130%;\n    color: #2e2e2e;\n    margin: 0 0 4px 0;\n  }\n\n  .icp_video_wrapper p {\n    font-family: \"Lato\", sans-serif;\n    font-weight: 400;\n    font-size: 16px;\n    color: #656565;\n    margin: 0 0 24px 0;\n    line-height: 150%;\n  }\n\n  @media screen and (max-width: 800px) {\n    .icp_video_container {\n      height: 458px;\n    }\n  }\n\n  @media screen and (max-width: 600px) {\n    .icp_video_container {\n      height: 325px;\n    }\n  }\n\n  @media screen and (max-width: 467px) {\n    .icp_video_container {\n      height: 220px;\n    }\n  }\n<\/style>\n\n<section class=\"icp_video\">\n  <div class=\"custom_container\">\n    <div class=\"icp_video_wrapper\">\n      <div>\n        <h2>Assista ao Videocase da Casas Bahia<\/h2>\n        <p>e saiba como a acessibilidade impactou +80 milh\u00f5es de consumidores.<\/p>\n      <\/div>\n\n      <div class=\"icp_video_container\">\n        <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/3en3II0S0iM?si=MrdUrYiISTvKF6Fn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"app_hero_banner app_demo banner_horizontal\" style=\"background-color: #ededed\">\n  <div class=\" custom_container app_banner_wrapper\" style=\"flex-direction: row\">\n    <div class=\"app_banner_content\">\n      <div class=\"app_banner_txt\">\n        <h2>Varejistas que se destacam incluem todos os clientes<\/h2>\n\n                  <p style=\"color: #656565\" class=\"yTxt\">O Hand Talk Plugin \u00e9 refer\u00eancia em acessibilidade digital. Nossa solu\u00e7\u00e3o oferece tradu\u00e7\u00e3o autom\u00e1tica para Libras (L\u00edngua Brasileira de Sinais) e ASL (L\u00edngua de Sinais Americanas), al\u00e9m de disponibilizar outros recursos assistivos que incluem tamb\u00e9m pessoas com baixa vis\u00e3o, autismo, dislexia e outros tipos de necessidades.<\/p>\n        \n        \n                  <div class=\"product-ctas\">\n                          <a id=\"\" class=\"yBtn yBtn-orange\" target=\"\" href=\"https:\/\/www.handtalk.me\/br\/plugin\/\">Experimentar agora<\/a>\n            \n                      <\/div>\n        \n      <\/div>\n    <\/div>\n    <div class=\"banner_app_img\">\n      <img width=\"552\" height=\"552\" src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-14-1.png\" class=\"attachment-full size-full\" alt=\"Hugo segurando o celular\" aria-hidden=\"true\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-14-1.png 552w, https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-14-1-300x300.png 300w, https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-14-1-150x150.png 150w, https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-14-1-24x24.png 24w, https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-14-1-48x48.png 48w, https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-14-1-96x96.png 96w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/>    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<style>\n  .icp_banner_section {\n    min-height: 696px;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n  }\n\n  .icp_banner_hero h1 {\n    max-width: 500px;\n    font-family: 'Raleway', sans-serif;\n    font-weight: 600;\n    font-size: 48px;\n    line-height: 120%;\n    color: #F0FDF9;\n  }\n\n  .icp_banner_hero h2 {\n    max-width: 500px;\n    font-family: 'Raleway', sans-serif;\n    font-weight: 800;\n    font-size: 48px;\n    color: #F0FDF9;\n    line-height: 120%;\n    margin: 0;\n  }\n\n  .icp_banner_hero p {\n    font-family: \"Lato\", sans-serif;\n    font-weight: 400;\n    font-size: 20px;\n    line-height: 150%;\n    color: #F0FDF9;\n    max-width: 500px;\n    margin: 24px 0 32px 0;\n  }\n\n  .icp_banner_hero span {\n    font-weight: 800;\n  }\n\n  @media screen and (max-width: 1270px) {\n    .icp_banner_section {\n      background-size: cover !important;\n      background-position: center center !important;\n    }\n  }\n\n  .icp_banner_section {\n    background: var(--bg-desktop), #02312C;\n    background-repeat: no-repeat;\n    background-size: contain;\n    background-position: right;\n    display: flex;\n  }\n\n  @media screen and (max-width: 900px) {\n    .icp_banner_section {\n      background: var(--bg-mobile), #02312C !important;\n      min-height: 890px;\n      justify-content: flex-start;\n      background-position: center center !important;\n      background-size: cover;\n    }\n  }\n\n  @media screen and (max-width: 467px) {\n\n    .icp_banner_hero h1,\n    .icp_banner_hero h2 {\n      font-size: 32px;\n    }\n\n    .icp_banner_section {\n      min-height: 494px;\n    }\n  }\n\n  \/* CTA \"Agendar reuni\u00e3o\" aparece s\u00f3 na PRIMEIRA ocorr\u00eancia do bloco na p\u00e1gina.\n     O combinador ~ (irm\u00e3o geral) esconde a CTA em qualquer .icp_banner_section\n     que tenha outra .icp_banner_section antes dele. CSS-only, imune a cache. *\/\n  .icp_banner_section ~ .icp_banner_section .icp-scheduler-cta {\n    display: none;\n  }\n<\/style>\n\n<section class=\"icp_banner_section\"\n  style=\"--bg-desktop: linear-gradient(270deg, rgba(98, 81, 218, 0) 0%, rgba(98, 81, 218, 0.7) 30%, rgba(69, 56, 155, 0.8) 50%, #45389B 70%), url('https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/14ef03f0cd9d9ab0e7056b513b7c694ea960e187-1.png');\n                --bg-mobile: linear-gradient(0deg, rgba(98, 81, 218, 0) 0%, rgba(98, 81, 218, 0.7) 30%, rgba(69, 56, 155, 0.8) 50%, #45389B 70%), url('https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/187b5211b04fbc137c1f724f96ed5d198c2b81ed-1.png');\">\n  <div class=\"custom_container\">\n    <div class=\"icp_banner_hero\">\n      <h2>Melhore o atendimento ao cliente com Libras<\/h2>\n              <p>O Hand Talk App for Business incorpora inclus\u00e3o no interior da sua empresa, contribuindo para que seus colaboradores se comuniquem entre si e melhorem o atendimento ao p\u00fablico atrav\u00e9s da L\u00edngua de Sinais.<\/p>\n                    <a aria-label=\"Ir para p\u00e1gina externa\" class=\"yBtn yBtn-bege\" href=\"https:\/\/www.handtalk.me\/br\/plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tornar o atendimento mais diverso<\/a>\n            <a class=\"yBtn yBtn-bege icp-scheduler-cta\" href=\"https:\/\/handtalk2.pipedrive.com\/scheduler\/M2w4QcYk\/apresentacao-hand-talk\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Agendar uma reuni\u00e3o \u2014 abre em nova aba\">\n        Agendar uma reuni\u00e3o\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<style>\n  @media screen and (max-width: 467px) {\n    .faq-title {\n      font-size: 28px;\n      margin: 0 0 16px 0;\n      text-align: left;\n    }\n  }\n<\/style>\n\n\n<section class=\"faq_ht\">\n  <div class=\"custom_container\">\n    <h2 class=\"faq-title\">\n      Sua loja online mais inclusiva    <\/h2>\n    <p class=\"faq-subtitle\">\n          <\/p>\n            <div class=\"faq-wrapper\">\n          <h3 style=\"color: #45389b !important;\">Como funciona a integra\u00e7\u00e3o com sistemas de varejo?<\/h3>\n          <p>Nosso Hand Talk Plugin \u00e9 compat\u00edvel com as principais plataformas, tecnologias e sistemas utilizados por e-commerces.<\/p>\n        <\/div>\n            <div class=\"faq-wrapper\">\n          <h3 style=\"color: #45389b !important;\">O plugin compromete a performance do site?<\/h3>\n          <p>N\u00e3o. A solu\u00e7\u00e3o opera de forma leve, n\u00e3o causando modifica\u00e7\u00f5es no site.<\/p>\n        <\/div>\n            <div class=\"faq-wrapper\">\n          <h3 style=\"color: #45389b !important;\">\u00c9 poss\u00edvel personalizar o tradutor virtual para minha marca?<\/h3>\n          <p>Sim! Nossos tradutores Hugo e\/ou Maya estar\u00e3o vestidos com uma camiseta exclusiva da sua marca, conforme o plano adquirido.<\/p>\n        <\/div>\n            <div class=\"faq-wrapper\">\n          <h3 style=\"color: #45389b !important;\">Quanto tempo leva a instala\u00e7\u00e3o do plugin no meu site?<\/h3>\n          <p>A instala\u00e7\u00e3o \u00e9 bem r\u00e1pida: com funcionamento \u201cplug and play\u201d, seu site torna-se acess\u00edvel em poucos dias.<\/p>\n        <\/div>\n      <\/div>\n<\/section>\n\n\n<style>\n  .icp_vertical_banner_txt {\n    display: flex;\n    flex-direction: column;\n    gap: 24px;\n    justify-content: center;\n    max-width: 800px;\n    margin: 0 auto;\n    text-align: center;\n  }\n\n  .icp_vertical_banner_txt p {\n    margin: 0;\n    font-family: 'Lato', sans-serif;\n    font-weight: 400;\n    font-size: 20px;\n    line-height: 150%;\n    color: #2E2E2E;\n    text-align: center;\n  }\n\n  .icp_vertical_banner_txt h2 {\n    margin: 0 auto;\n    font-family: 'Raleway', sans-serif;\n    font-weight: 800;\n    color: #2E2E2E;\n    font-size: 48px;\n    line-height: 120%;\n    text-align: center;\n    max-width: 600px;\n  }\n\n  .icp_vertical_banner_txt a {\n    margin: 0 auto 32px;\n  }\n\n  .icp_vertical_imgs {\n    text-align: center;\n  }\n\n  .icp_vertical_imgs img {\n    max-width: 100%;\n  }\n\n  .icp_vertical_imgs img:last-child {\n    display: none;\n    margin: 0 auto;\n  }\n\n  @media screen and (max-width: 900px) {\n    .icp_vertical_imgs img:last-child {\n      display: block;\n    }\n\n    .icp_vertical_imgs img:first-child {\n      display: none;\n    }\n  }\n\n  @media screen and (max-width: 800px) {\n    .icp_vertical_banner_txt {\n      text-align: left;\n    }\n\n    .icp_vertical_banner_txt p {\n      text-align: left;\n    }\n\n    .icp_vertical_banner_txt h2 {\n      margin: unset;\n      text-align: left;\n    }\n\n    .icp_vertical_banner_txt a {\n      margin: 0 0 32px 0;\n    }\n  }\n\n  @media screen and (max-width: 467px) {\n    .icp_vertical_banner_txt h2 {\n      font-size: 28px;\n    }\n\n    .icp_vertical_imgs img {\n      max-width: 288px;\n      width: 100%;\n    }\n  }\n<\/style>\n\n<section class=\"icp_vertical_banner\">\n  <div class=\"custom_container\">\n    <div class=\"icp_vertical_banner_txt\">\n      <h2>Quanto um e-commerce pode lucrar com recursos de acessibilidade?<\/h2>\n      <p>A resposta est\u00e1 no nosso material exclusivo! Descubra o impacto da acessibilidade no faturamento e como ela pode gerar mais oportunidades para o seu e-commerce acessando nosso conte\u00fado:<\/p>\n      <a aria-label=\"redireciona para um site com E-book Simulador de Resultados Gratuito\" class=\"yBtn yBtn-orange\" href=\"https:\/\/acessibilidade.handtalk.me\/material-rico-simulador-de-plugin\" target=\"_blank\" rel=\"noopener noreferrer\">Baixar gr\u00e1tis<\/a>\n    <\/div>\n    <div class=\"icp_vertical_imgs\">\n      <img decoding=\"async\" src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-15-1.png\" alt=\"\">\n      <img decoding=\"async\" src=\"https:\/\/www.handtalk.me\/br\/wp-content\/uploads\/sites\/8\/2026\/02\/Image-15-1.png\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":11694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11771","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/pages\/11771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/comments?post=11771"}],"version-history":[{"count":8,"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/pages\/11771\/revisions"}],"predecessor-version":[{"id":11840,"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/pages\/11771\/revisions\/11840"}],"up":[{"embeddable":true,"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/pages\/11694"}],"wp:attachment":[{"href":"https:\/\/www.handtalk.me\/br\/wp-json\/wp\/v2\/media?parent=11771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}