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Find out how to have a beautiful and accessible website

Cover blogpost beautiful and accessible website. Rectangular image horizontally in blue color. In the center there is an illustration of a website with the accessibility symbol in the center. In the corner of this page there is a star.

Building an accessible website can be simpler than you might think, but it’s important to consider it from the beginning of the project. Despite what many people think, a website that has accessibility features doesn’t look bad, do you believe it? Betting on initiatives like this not only helps in the daily lives of many people, but also brings benefits you can’t even imagine. But before talking about it, let’s check out some tips for you to start making the difference: 

  • Test your designs for Web Content Accessibility Guidelines (WCAG) conformance. Don’t rely on automated testing alone. If possible, involve people with disabilities in your testing process.
  • Adopt a universal design pattern. Always think about the experiences of users with disabilities when designing your content. Remember, building for accessibility is easier than fixing issues afterwards.
  • Pay attention to how your site uses color. Avoid using color alone to give information and follow WCAG contrast ratio requirements. The Bureau of Internet Accessibility offers a free contrast analysis tool, which can be useful!
  • Avoid using images with text in it. If you must use images with text, make sure to include that text in the alternative texts.
  • Widgets and plugins can introduce accessibility issues, so review your options carefully before choosing it.

And the best part is that this won’t make your site ugly and it will certainly be even more useful! But remembering accessibility from the beginning it’s crucial for not having issues and head-ache in the future. 

Accessibility: a hidden treasure for your brand

Yes, we already know that accessibility provides many benefits. One of them, which we mentioned earlier, is to “improve the performance” of your website. Which means to achieve a better position in search engines. We’ll explain!

Have you ever heard of Google algorithms? We can compare them to robots that run through web content, evaluating the quality and structure of each one. They understand that an accessible website is more relevant and well-structured. Therefore, including these strategies can take you to the top of search page rankings. In addition, the page will organically become more visited, as people with disabilities or the elderly can navigate through it more easily.

Did you see? Accessibility is not a problem but a solution for your brand and for many users. Let’s start right now to make some changes! Visit our blog to learn more.

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